Why is it that we are willing to pay RM5000 for an iPhone but we are not willing to pay RM5 for a roti canai?
It’s all about the perceived Value for Money.
I’ve been going to my usual mamak barber for a few years now. Quick no frills haircut. In and out in about 10mins. Lately however I noticed that his work is getting a bit sloppy. Uneven haircut here and there. Tak handsome dah.
So I decided to go a more atas hairdresser. Cost a lot more of course. But the service is so good. Sepet (that’s what he asked me to call him although from the photo you can see he’s not that sepet) is so thorough.
Every hair is put into its rightful place. Then he would wash my hair and also add in a bit of a head massage. It is such a great experience that I have come back 2 more times already to get my haircut because he makes me feel special.
So how do we create this ‘Value for Money’ for ourselves?
What kind of extra service, what kind of extra talents are we offering to differentiate ourselves so that an employer or a customer would be willing to pay good money for our service or talent?
What is your USP unique selling point and how are you going to make them feel special?
