Understanding People’s Persona

Do you know the persona of your customers or your colleagues?
What do they like and what they don’t like? Apa diaorg punya personality?

That was the main learning for me from the communication training that my team had with Alleena Abdullah earlier this year.

She emphasised the importance of understanding the persona of the people that you are interacting with.

Write down their characteristics, their personality, what they like, what they don’t like, their families, their hobbies and everything else that matters. Tulis dalam your notebook.

By knowing all these, it will help you in your communication with them and in building good working relationships with them.

Cubalah try. Write down the persona of your important customers and colleagues

Start with your boss.

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